Privacy Policy

Last Updated: [August 3, 2026]

Contents

• 1. Introduction
• 2. Information We Collect
• 3. Sources of Personal Information
• 4. How We Use Personal Information
• 5. Cookies, Analytics, and Advertising Technologies
• 6. How We Disclose Personal Information
• 7. Where to Buy and Third-Party Retailers
• 8. Sweepstakes, Contests, and Promotions
• 9. Marketing Communications
• 10. Data Retention
• 11. Security
• 12. Your Privacy Choices
• 13. U.S. State Privacy Rights
• 14. California Privacy Notice
• 15. International Visitors
• 16. Children’s Privacy
• 17. Changes to This Policy
• 18. Contact Us

1. Introduction

This Privacy Policy explains how Midwestern Pet Foods, Inc. (“Midwestern Pet Foods,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit or interact with our websites, including wholesomespetfood.com and other Midwestern Pet Foods brand websites that link to this Privacy Policy (collectively, the “Sites”).

This Privacy Policy applies to personal information collected through our Sites, online forms and pop-ups, marketing email signups, retailer locator tools, consumer service communications, advertising and analytics technologies, and promotions such as sweepstakes, contests, or giveaways. It does not apply to third-party websites or services that we do not own or control.

We do not sell products directly through our Sites. Our Sites may provide retailer locations or links to third-party retailers or ecommerce platforms where our products may be available. Those third parties are responsible for their own privacy practices.

2. Information We Collect

The information we collect depends on how you interact with us. We may collect the following categories of information:

• Contact information, such as your name, email address, mailing address, phone number, and state or region.
• Marketing preferences, such as whether you have signed up for email communications or opted out of certain communications.
• Consumer inquiry information, such as messages you send through contact forms, customer service requests, product questions, feedback, or other information you choose to provide.
• Promotion and contest information, such as sweepstakes or contest entries, eligibility information, entry details, and related communications when you participate in a promotion.
• Website usage and device information, such as IP address, browser type, device type, operating system, pages viewed, time spent on pages, referring URLs, interactions with our Sites, and approximate location inferred from your device or IP address.
• Cookie and advertising information, such as unique identifiers, cookie IDs, pixel IDs, ad interaction data, and information used to measure, personalize, or improve advertising and website performance.
• Retailer locator interactions, such as ZIP code, city, state, or location information you choose to provide to identify nearby retailers or online purchasing options.

We generally do not require visitors to create website accounts, and visitors do not access password-protected consumer accounts through our Sites.

3. Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, such as when you sign up for marketing emails, submit a contact form or website pop-up, participate in a contest or giveaway, or communicate with us.
• Automatically from your browser or device when you visit or interact with our Sites.
• From service providers and advertising partners that help us operate our Sites, measure performance, deliver marketing, manage consent preferences, or administer promotions.
• From third-party platforms, retailers, or ecommerce partners when you interact with links, ads, or services connected to our products or brands, subject to their privacy practices.

4. How We Use Personal Information

We may use personal information for the following business and commercial purposes:

• To operate, maintain, and improve our Sites, products, services, content, and user experience.
• To respond to consumer questions, requests, feedback, and customer service inquiries.
• To send marketing emails, newsletters, product updates, promotional messages, or other communications you request or consent to receive.
• To administer sweepstakes, contests, promotions, surveys, and related communications.
• To help consumers find retailers or ecommerce platforms that sell our products.
• To analyze website traffic, understand how visitors use our Sites, measure campaign performance, and improve our marketing.
• To provide, measure, and improve advertising, including remarketing and targeted advertising where permitted by law.
• To manage cookie consent preferences and privacy requests.
• To detect, prevent, and address fraud, security incidents, technical issues, misuse, or illegal activity.
• To comply with applicable laws, regulations, legal processes, and internal compliance obligations.
• To protect our rights, property, safety, users, employees, business partners, and the public.

5. Cookies, Analytics, and Advertising Technologies

We and our service providers may use cookies, pixels, tags, scripts, software development kits, local storage, and similar technologies to operate our Sites, remember preferences, analyze traffic, measure advertising, and provide more relevant content and advertising.

We use Osano for privacy and cookie consent management. You may be able to adjust your cookie preferences using the “Cookie Preferences” link or consent tool available on our Sites. Certain cookies may be necessary for the Sites to function and cannot be disabled through our cookie preference tool.

We may use the following services and similar technologies:

• Google Analytics 4 to understand how visitors use our Sites and to measure website performance.
• Google Ads remarketing to help deliver, measure, and improve advertising based on interactions with our Sites or ads.
• Meta Pixel to help measure advertising effectiveness, build audiences, and deliver or improve ads on Meta platforms.
• Mailchimp to manage email marketing lists and marketing communications.
• Osano to manage privacy preferences, cookie consent, and related compliance workflows.
• Unbounce to create and manage website landing pages, email signup forms, and giveaway or promotional pop-ups.
• ViralSweep to administer occasional contests, sweepstakes, giveaways, or promotions.

Depending on your state of residence, the use of certain cookies, pixels, or advertising technologies may be considered a “sale,” “sharing,” or use of personal information for “targeted advertising” under applicable privacy laws, even when no money is exchanged. We do not sell personal information for monetary consideration. You may opt out of certain cookie-based sharing or targeted advertising through our cookie preference tool, the “Do Not Sell or Share My Personal Information” link where available, or the privacy request form described below.

Some browsers or extensions allow you to send a universal opt-out preference signal, such as Global Privacy Control. Where required by applicable law and where our Sites are configured to recognize such signals, we will treat supported opt-out preference signals as requests to opt out of applicable sale, sharing, or targeted advertising for the browser or device sending the signal.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

• Service providers and contractors that perform services on our behalf, such as website hosting and landing pages, online forms and pop-ups, analytics, email marketing, cookie consent management, promotion administration, customer support, security, and business operations.
• Advertising and analytics partners that help us measure, deliver, and improve advertising and website performance.
• Retailers, ecommerce platforms, or business partners when you choose to interact with third-party purchase options, retailer locator tools, links, or promotions.
• Professional advisors, such as attorneys, auditors, insurers, and consultants.
• Government authorities, law enforcement, courts, or other parties when required by law or when we believe disclosure is necessary to protect rights, safety, property, or legal interests.
• A successor or potential successor in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.

We require service providers and contractors to use personal information only as permitted by contract and applicable law.

Summary of Personal Information Practices

Category of personal information	Examples	Purposes	Categories of recipients
Identifiers	Name, email address, mailing address, phone number, IP address, cookie IDs	Communications, marketing signups, promotions, customer service, analytics, legal compliance	Service providers, form and landing-page vendors, marketing vendors, advertising/analytics partners, legal/compliance parties
Internet or electronic network activity	Pages viewed, browser/device data, referring URLs, Site interactions	Site operation, analytics, advertising measurement, security	Analytics providers, advertising partners, service providers
Commercial or product-interest information	Product interests, retailer locator interactions, contest or giveaway participation, inquiry details	Product support, marketing, promotions, retailer locator services	Service providers, landing-page and form vendors, promotion platforms, retailers or ecommerce partners when you choose to interact with them
Geolocation information	Approximate location from IP address or ZIP code/city/state entered for retailer searches	Retailer locator functionality, regional analytics, fraud/security	Service providers, retailer locator partners
Inferences	Interests or preferences inferred from Site interactions or marketing engagement	Personalization, marketing, advertising measurement	Advertising/analytics partners, service providers
Sensitive personal information	We do not intentionally collect sensitive personal information through the Sites for ordinary consumer interactions	Not applicable except as you voluntarily provide or as required for limited legal/compliance purposes	Service providers or legal/compliance parties as necessary

7. Where to Buy and Third-Party Retailers

Our Sites may include “Where to Buy” features, retailer locator tools, retailer links, or links to ecommerce platforms that sell our products. We do not control the privacy practices of third-party retailers, ecommerce platforms, or websites. When you leave our Sites or interact with a third-party retailer or ecommerce platform, that third party may collect, use, and disclose your information according to its own privacy policy and terms.

8. Sweepstakes, Contests, and Promotions

From time to time, we may offer sweepstakes, contests, giveaways, surveys, or promotions. Promotional entry forms or pop-ups may be created or displayed using Unbounce, and promotions may be administered by us or by service providers such as ViralSweep. If you participate, we may collect information such as your name, email address, mailing address, eligibility information, entry information, and any other information described in the applicable promotion rules or entry form.

Promotions may be subject to additional official rules, terms, disclosures, or privacy notices. If there is a conflict between this Privacy Policy and the official rules or specific privacy notice for a promotion, the promotion-specific terms will control for that promotion.

9. Marketing Communications

If you sign up for marketing emails, including through website forms or pop-ups created using Unbounce, we may use your name, email address, preferences, and engagement information to send newsletters, product updates, offers, and other marketing communications. We use Mailchimp to help manage email marketing communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in an email or by contacting us. Even if you opt out of marketing communications, we may still send non-marketing communications, such as responses to your inquiries, privacy request communications, legal notices, or service-related messages.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The length of time we retain information may depend on the type of information, the purpose for which it was collected, the nature of our relationship with you, legal obligations, dispute resolution, enforcement of agreements, security, and business needs.

When personal information is no longer reasonably necessary for the purposes described in this Privacy Policy, we will delete, de-identify, aggregate, or otherwise dispose of it in accordance with applicable law and our business practices.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to help protect personal information. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of personal information.

12. Your Privacy Choices

• Email marketing: You may unsubscribe using the link included in our marketing emails.
• Cookie preferences: You may adjust certain cookie settings using the cookie preference tool available on our Sites.
• Browser settings: You may use browser settings to block, delete, or manage cookies, though some Site features may not function properly without certain cookies.
• Advertising choices: You may be able to adjust advertising preferences through Google, Meta, your browser, your mobile device settings, or industry opt-out tools.
• Privacy requests: You may submit privacy requests through our online request form at https://my.datasubject.com/k3eF1hipe7/64166.

13. U.S. State Privacy Rights

Depending on your state of residence and subject to applicable law, you may have certain rights regarding your personal information. These rights may include:

• Right to know or confirm whether we process personal information about you.
• Right to access personal information we maintain about you.
• Right to correct inaccurate personal information.
• Right to request deletion of personal information.
• Right to obtain a portable copy of certain personal information.
• Right to opt out of the sale of personal information, sharing of personal information, targeted advertising, or certain profiling, as those terms are defined by applicable law.
• Right to limit the use or disclosure of sensitive personal information, where applicable.
• Right to appeal a decision regarding your privacy request, where required by applicable law.
• Right not to receive discriminatory treatment for exercising privacy rights.

To submit a privacy request, please use our online request form: https://my.datasubject.com/k3eF1hipe7/64166. We may need to verify your identity before responding to certain requests. The information required for verification may depend on the nature of the request and the information we maintain about you.

You may designate an authorized agent to submit a request on your behalf where permitted by applicable law. We may require proof that you authorized the agent to act for you and may require you to verify your identity directly with us, unless otherwise prohibited by law.

We will respond to privacy requests within the time required by applicable law. If we deny your request in whole or in part, we will explain the reason where required and provide appeal instructions where applicable.

14. California Privacy Notice

This section supplements the rest of this Privacy Policy and applies to California residents where the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), applies.

In the preceding 12 months, we may have collected and disclosed the categories of personal information described in the “Summary of Personal Information Practices” table above. We collect this information from the sources described in this Privacy Policy and use it for the purposes described in this Privacy Policy.

We do not sell personal information for monetary consideration. However, our use of certain cookies, pixels, analytics tools, and advertising technologies may be considered a “sale” or “sharing” of personal information under the CCPA or similar laws. California residents may opt out of such sale or sharing by using the “Do Not Sell or Share My Personal Information” link where available, adjusting cookie preferences, using a supported opt-out preference signal, or submitting a request through our online request form.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

We do not use or disclose sensitive personal information for purposes that would require a right to limit under the CCPA, unless we provide a separate notice and opportunity to limit as required by law.

California residents may exercise the rights described in the “U.S. State Privacy Rights” section, including the rights to know, access, correct, delete, opt out of sale or sharing, limit certain uses of sensitive personal information where applicable, and not be discriminated against for exercising privacy rights.

15. International Visitors

Our Sites are operated from the United States and are intended primarily for users located in the United States. If you access our Sites from outside the United States, your information may be transferred to, stored in, or processed in the United States, where privacy laws may differ from those in your jurisdiction.

Where applicable law provides you with additional privacy rights, you may submit a request through our online request form. We will evaluate and respond to such requests as required by applicable law.

16. Children’s Privacy

Our Sites are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information. If you believe a child has provided us with personal information, please contact us using the request form or mailing address below.

17. Changes to This Policy

We may update this Privacy Policy from time to time. When we update the policy, we will revise the “Last Updated” date above. If we make material changes, we may provide additional notice as required by law, such as by posting a prominent notice on our Sites or providing another appropriate notice.

18. Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you would like to submit a privacy request, you may contact us using the following methods:

• Online privacy request form: https://my.datasubject.com/k3eF1hipe7/64166
• Mail: Midwestern Pet Foods, Inc., 9634 Hedden Road, Evansville, IN 47725